2022 Made in Hawaii Festival

Vendor Inquiry

Want To Become a Vendor?

The Hawaii Food Industry Association is pleased to present the 2022 Made in Hawaii Festival. This year’s festival will be presented as a LIVE in-person event at the Ala Moana Shopping Center on the Third Level Parking Garage (one level down from last year) from November 11 – 13, 2022.

Festival Details

Event Dates: Friday, November 11 – Sunday, November 13, 2022

Event Hours:
Friday, November 11, 2022 8:00AM-10:00AM Buyers Hours / 10:00AM-6:00PM Open to Public
Saturday, November 12, 2022 10:00AM-6:00PM
Sunday, November 13, 2022 10:00AM-5:00PM

Estimated Attendance: 40,000 guests

Venue: Ala Moana Shopping Center on the Third Level Parking Garage (One level down from last year) on Oahu “

Booth Fees

The LIVE in-person event application rate is $675. for a standard booth; $775. for a corner booth. When you submit your application, you’ll have the opportunity to purchase multiple booths. Additional booth(s) are subject to availability.

Each Booth will include:
10’x10′ Space, including 8′ high back wall and 3′ sidewall panels
(1) 6’ Covered Table
(2) Chairs
(1) Wastebasket

Exhibitors’ booth display and merchandise must be contained within the confines of their booth space. Displays above and beyond boundaries will not be allowed. Banners and signs hanging over booths cannot be higher than 8’. No tents allowed.

*Additional decor items and set-up services will be available for purchase once your application has been accepted.

Vendor Qualification

The following definitions of Made In Hawaii are the basis for assuring the credibility of the Made In Hawaii Festival. The Hawaii Food Industry Association (HFIA) produces the festival to support locally produced items. It is our responsibility to establish guidelines and ground rules for participation in the festival that we believe meet the legal requirements of the law. We do this with the intent to be as fair as possible, while maintaining our festival’s credibility. In the event of any disputes, we will submit the matter to the State Department of Agriculture for final resolution.

§486-119 Hawaii-made products; Hawaii-processed products. (a) No person shall keep, offer, display or expose for sale, or solicit for the sale of any item, product, souvenir, or any other merchandise that is labeled “made in Hawaii” or that by any other means misrepresents the origin of the item as being from any place within the State, or uses the phrase “made in Hawaii” as an advertising or media tool for any craft item that has not been manufactured, assembled, fabricated, or produced within the State and that has not had at least fifty-one per cent of its wholesale value added by manufacture, assembly, fabrication, or production within the State. (b) Subsection (a) notwithstanding, no person shall keep, offer, display, expose for sale, or solicit the sale of any perishable consumer commodity that is labeled “made in Hawaii”, “produced in Hawaii”, or “processed in Hawaii” or that by any other means represents the origin of the perishable consumer commodity as being from any place within the State, or use the phrase “made in Hawaii”, “produced in Hawaii”, or “processed in Hawaii” as an advertising or media tool for any perishable consumer commodity, unless the perishable consumer commodity is wholly or partially manufactured, processed, or produced within the State from raw materials that originate from inside or outside the State and at least fifty-one per cent of the wholesale value of the perishable consumer commodity is added by manufacture, processing, or production within the State. [L 1991, c 153, pt. of §6; am L 2009, c 80, §2]

[§486-119.5] Acacia koa wood; representing content. In addition to all other label and branding requirements, no person shall offer, display, expose for sale, or solicit for the sale of any timber, lumber, wood, or wood product described or labeled using the term “koa”, either alone or in conjunction with other words unless the item is Acacia koa. Nothing in this section shall prevent the use of the term “koa” to describe wood products which are in part made of Acacia koa and, in part, other materials provided that the extent to which Acacia koa is utilized in the wood product is not misrepresented. [L 2002, c 18, §2]

[§486-118] Misbranding.
(a) No person shall deliver for introduction, hold for introduction or introduce into the State; or keep, offer, or expose for sale; or sell any consumer commodity which is misrepresented or misbranded in any manner.
(b) The board, pursuant to section 486-7 and chapter 91, shall adopt rules relating to misbranding. The rules may:
(1) Require any person involved in the manufacture, processing, production, assembly, fabrication, or importation of a specified consumer commodity to keep and make available for inspection or copying by the administrator adequate records to substantiate the source of the consumer commodity, or in the case of blends, the source of such constituents, as may be required by the board;
(2) Establish fanciful names or terms, and in the case of blends, minimum constituent content by weight, to be used in labeling to differentiate a specific consumer commodity from an imitation or look-alike; and
(3) Establish requirements to reconcile the respective volumes of specific consumer commodities received versus the total amounts output, either as whole or processed product or as blends. In addition, the board may adopt other rules, as it deems necessary for the correct and informative labeling of consumer commodities. [L 1991, c 153, pt. of §6]

Revised 2/13/17

Please use the following formula to assure you meet the legal requirements for each item you will be selling at the Made In Hawaii Festival. You will be asked to attest to this when you submit your application. You will also be required to upload a minimum of five high resolution product photos labeled with company name in alpha numeric characters only when you submit the application. Violations may result in the penalties set forth in chapter 486, Hawaii Revised Statutes, including but not limited to, the imposition of civil and administrative fines of up to $2,000 per day or for each separate offense and the issuance of stop-use and stop-sale orders.

Direct Material Cost — raw materials, distinguished by origin, imported or Hawaiian
Direct Labor Cost — the cost of workers who add value to a product through their direct involvement in the production process here in Hawaii
Manufacturing Overhead Cost — indirect manufacturing costs incurred in Hawaii, which includes:
Indirect labor costs – wages of employees not directly involved in product, including:
Wages for employees performing equipment maintenance and repairs;
Wages for production supervisors; and
Wages for personnel supporting production such as quality control inspectors

State law prohibits the use of “made in Hawaii” as an advertising or media tool for any craft item that has not been manufactured, assembled, fabricated, or produced within the State and that has not had at least fifty-one percent of its wholesale value added by manufacture, assembly, fabrication, or production within the State. We will be evaluating all products. We want to encourage the use of Hawaii suppliers and we appreciate you supporting Hawaii by making use of ALL local opportunities in the development of your product.

Vendor Selection & Booth Location

Selected vendors will be informed beginning June 15, 2022 at which point the festival floorplan will be made available. Booth location will be given to vendors on a first-come, first served basis based on the vendor application submittal date and availability. Booth application fees will be collected at time of selection.

Booth space will be assigned based on meeting the definition of “Made in Hawaii,” compatibility, desirability, uniqueness of product and first come, first served basis. We take the products you sell into consideration as we try not to assign booth spaces to Exhibitors who make similar products in close proximity to one another. Please be sure to provide a detailed description of your products in your online application form. We reserve the right to refuse an application.

WITHDRAWAL: Exhibitors will receive a full booth fee refund minus a cancellation fee of $100.00 if Management receives withdrawal notification by October 11, 2022. Any Exhibitors who cancel after October 11, 2022 will not be refunded and can receive a credit for 2023 festival participation.

Marketing & Advertisting

Marketing and adversiting of the festival will start in October. Pre-sale ticket sales will begin in October and will continue throughout the months leading up to the festival peaking the first week of November. Traditional advertising and marketing platforms such as television, radio, newspaper, and other print mediums will be used along with the digital display (banner, box, skyscraper digital ads that run on websites), paid social media, and weekly email marketing programs.

If you are interested in having your product(s) and company featured in one or several of our social media opportunities, please indicate your interest upon submission of your application.

Food Sales and Sampling

All those selling food must have a valid Hawaii State Department of Health Permit to operate. A Temporary Food Service Permit will be required for food sales and sampling. A copy of the permit must be provided via email to festival management by October 1, 2022 to exhibitors@madeinhawaiifestival.com, and visibly posted in your exhibit space.

For more information, call the Hawaii State Department of Health at (808) 586-8000 or refer to their website https://health.hawaii.gov/san/special-event-permit-applications/. Without the required permit, you will not be allowed to sell or provide samples of your products. Please be sure that your booth is properly equipped, and staff dressed appropriately as outlined by the Hawaii State Department of Health (e.g. hand wash station, fire extinguisher, gloves, sanitizer, food warmers, sneeze guard, etc.)


No open flame (propane / butane) cooking allowed. Please ensure to protect the ground from food, grease or water. Absolutely no food, grease, ice, wastewater or cooking water is to be disposed of improperly on Ala Moana Center’s property. Ice or water for food preparation or hand washing stations should be brought onsite and removed off-site. Do NOT use the water from restrooms or janitorial closets. Do NOT dump food, grease, ice or water down any drains, plants, restrooms, or janitorial basins. Anyone found dumping food, grease, water or ice improperly will be fined and face expulsion from the festival permanently.

General Liability Insurance

All Exhibitors shall be required to carry a general liability insurance policy naming the officers and employees of these entities as additionally insured – Hawaii Food Industry Association, Made in Hawaii Festival, Brookfield Property REIT Inc., BPR REIT Services LLC, Brookfield Properties Retail Inc., GGP Ala Moana L.L.C., and Gourmet Events Hawaii. Required Minimum Coverage: Commercial General Liability Insurance (including bodily injury, products liability, property damage and contractual liability) with minimum combined single limits of not less than One Million Dollars ($1,000,000.00) for each occurrence and One Million Dollars ($1,000,000.00) aggregate. Said insurance policy shall be maintained continuously throughout the duration of the Exhibitor’s participation in the Made in Hawaii Festival. Auto liability coverage if driving a commercial vehicle. or Workers Compensation Employers Liability (if applicable). All insurance policies shall contain waivers of any and all rights of subrogation against the additional insured; And state that they are primary and not additional to, or contributing with, any other insurance carried by, or for the benefit of the additional insureds. All insurance policies shall not be allowed to be cancelled, allowed to lapse or substantially modified without thirty (30) days’ prior written notice.

Certificate Holder: Ala Moana Center, GGP Ala Moana L.L.C., 1450 Ala Moana Blvd. #1290, Honolulu, HI 96814 Please submit a copy of your insurance policy by October 1, 2022 to exhibitors@madeinhawaiifestival.com.

We encourage Vendors to maintain or increase insurance coverage while at the festival for your protection. MIHF does not assume any liability for lost, stolen, or damaged products or displays. Ask your insurance company for a rider to your public liability policy, property damage and/or burglar insurance policies to provide coverage for your products while at the festival site, including theft coverage throughout the duration of the festival. You are responsible for yourself, your staff, and your merchandise.

General Excise Tax License

A Hawaii State General Excise Tax License is required for all sales transactions on the show floor. Your GE license number will be required when you apply for a booth. Please have a copy of your GE License displayed in your booth. Exhibitors are responsible for ensuring compliance with the State of Hawaii Department of Taxation Cash Economy Enforcement Act of 2009 (Act 134). Contact the Department of Taxation for more information.