2021 Made in Hawaii Festival

About the team

Hawaii Food Industry Association

Hawaii Food Industry Association (HFIA) is a non-profit organization led by a diverse board of directors consisting of some of the State of Hawaii’s most well respected executives and leaders. HFIA is dedicated to ensuring that Made in Hawaii businesses not only survive but thrive in today’s economy. The Made in Hawaii Festival is HFIA’s signature event which it has been producing since 1995. Our passion for this event is driven by our shared values. Since its inception, the Made in Hawaii Festival has helped countless Made in Hawaii businesses achieve success not only through strong sales during the festival but also by providing access to retail buyers that allow Made in Hawaii businesses to become sustainable year round. The Made in Hawaii Festival provides an opportunity for companies to market themselves to retail buyers, consumers and test-market new products. Over the years the event has become a business incubator helping businesses to test-market products at a low-cost to thousands of patrons.  It is our pleasure and joy to continue this mission with the strong support of our government and our community. 

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Pacific Rim Concepts LLC

Pacific Rim Concepts LLC started in December 2000 and has over 60 years of combined leadership in event planning; convention service; trade show exhibition; hospitality; food and beverage and catering. This meeting and event design team has expertise in “front of the house” hospitality for positive guest experiences to “back of the house” logistical planning up to the finest detail.  Our strengths are in logistical planning from the very intimate to the very large, in a controlled venue, or off-property in an outdoor setting.

At the helm of Pacific Rim Concepts is Lee-Ann W. Choy.  Prior to opening Pacific Rim Concepts, Lee-Ann was on the opening team of the Hawaii Convention Center managing the Events Department.  She has over 30+ years of experience in the travel industry including conference management at the Hilton Hawaiian Village. She is experienced in registration systems, trade show set up, food & beverage catering, meeting and production arrangements. Lee-Ann teaches Event Management & Marketing at her alma mater, the University of Hawaii, School of Travel Industry Management; and she is currently the President of the TIM Alumni Association. Outside of her business, she continues to share her expertise and heart for service in her church and community.

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Core Group One, Inc.

At Core Group One, creativity is a life philosophy and part of our business model, not just what we do; which includes marketing and media strategy, content creation, social media management and brand building. We work with the best in class clients and partner with the media, production companies and service providers in the spirit of partnership.

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Tapiki LLC

Tapiki is a web development company specializing in building e-commerce websites and native (iOS and Android) mobile applications. We understand the challenges facing Hawaii-based small businesses, and we work collaboratively on digital solutions. Founded in 2011 in Honolulu, we have helped countless local, national, and global clients achieve success online.

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Stryker Weiner & Yokota

Formed in 1979, Stryker Weiner & Yokota (SWAY) is one of Hawaii’s premier public relations firms consisting of a group of dynamic professionals with a large range of public relations skills and expertise. SWAY has planned and implemented numerous publicity and promotional campaigns for large community festivals and events, developed strategic public relations plans, managed crisis communications, conducted public education campaigns, developed hundreds of promotions and remote broadcasts with radio and TV outlets across the country, and coordinated dozens of press trips for national and international media. SWAY is a partner of Worldcom Public Relations Group, the world’s leading partnership of global public relations firms.

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Olena Heu

Olena Heu is a multi-award-winning journalist, local television personality and Miss Hawaii 2004. The Kauai native holds a BA and an MA in Communication with a concentration in Speech from Hawaii Pacific University, hosts a weekly show/podcast called Da Best Hawaii featured on Hawaiian TelCom and on Hawaiian Airlines. 

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